businesses for life & learning
The need: Real insights. Real users. Better decisions.
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Are you building a product that technically works—but doesn’t quite connect?
Struggling to figure out what your users actually need or figure out the future of what new things would bring them value and that they would use?
Want to differentiate in a crowded market?
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I help mission-driven startups and established companies in healthcare, edtech, and wellness move away from surface-level feedback into deep understanding—so you can make strategic decisions, improve what matters, and build offerings that people truly value. Whether you're choosing where to invest, seeking product-market fit, or making the case for your next round of funding, I deliver insights that move you forward. This looks like:
Moving from anecdotal feedback to a comprehensive user-centered strategy
Uncovering unmet needs and new opportunities
Translating nsights into product and service innovation
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Research-backed UX recommendations
Customer journey and opportunity maps and feature prioritization tools
Insight decks with clear, actionable takeaways
WHAT CLIENTS SAY:
“There was no guessing or wondering when working with her. I also appreciated how organized she was in sharing the outcome of her research. Not only did she deliver the raw findings in a digestible way but upon identifying some opportunities she also made insightful suggestions on product and marketing improvements.”
— Irene Koo Founder & CEO @ Mamakoo
reLATED WORK
DIGITAL PRODUCT RESEARCH
Uncover how users interact with digital tools to inform intuitive design, strengthen roadmaps, and guide confident product decisions.
WORKSHOP FACILITATION
Design and lead participatory spaces that build skills, spark imagination, and invite meaningful input from teams and communities.